Privacy Policy

Updated: 02/12/2024

Background: This Privacy Policy describes Hinterland Studio Inc.’s (herein referred to as “Hinterland”) policies and procedures on the collection, use, and disclosure of your information when you use our website, including our Store (herein referred to as the “Website”). We will not use or share your personal information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to personal information we collect by other means (including offline) or from other sources.

Information Collection and Use: Hinterland uses personal information we collect to provide access to the Website including transactions at our Store, analyze how the Website is used, diagnose service or technical problems, maintain security, personalize content, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track user content and users as necessary to comply with applicable laws.

Detailed Data Collection: We collect various types of personal and non-personal information, including user IDs, device identifiers, operating system information, email addresses, and usage data such as browsing patterns and transaction details.

User-Provided Information: You provide us information about yourself, such as your name and e-mail address, if you register for an account with the Store. We may use your email address to send you notices related to Hinterland, including any notices required by law. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.

User Rights and Compliance: You have certain rights regarding your personal information, including the right to access, correct, and request the deletion of your data. You also have the right to object to the processing of your personal data and opt-out of marketing communications. You can exercise these rights by contacting our Privacy Officer (see details below). We are committed to complying with applicable privacy laws and ensuring that your data is processed lawfully, fairly, and transparently.

Cookies and Third-Party Services: When you visit the Website, we may send one or more “cookies” – small data files – to your computer to uniquely identify your browser. A cookie may convey anonymous information about how you browse the Website to us but does not collect personal information about you. Persistent cookies remain on your computer after you close your browser so that your browser can use it on subsequent visits to the Website. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Website may not function properly if the ability to accept cookies is disabled. We may also use third-party services to enhance your experience or analyze our Website's performance, and these services will adhere to their privacy policies.

Data Retention and Deletion: We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. When personal information is no longer needed, we will securely delete or de-identify it. Legal requirements may necessitate retaining certain data for longer periods.

Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with third parties to help them understand usage patterns.

How We Protect Your Information: We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to us or guarantee that your information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. In the event that personal information is compromised as a result of a breach of security, we will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

Minors: We do not knowingly collect or process any personal information from individuals under the age of majority or anyone who does not understand or agree to this Privacy Policy. This Website is not directed to any person under the age of majority. If you are under the age of majority in the jurisdiction from which you wish to access and use this Website, or do not understand or agree to this Privacy Policy, we kindly ask you not to disclose or communicate any of your personal information to us (any information that would allow you to be personally identified). If we are made aware that we have unknowingly collected any personal information from a minor, and are asked to erase such information from our database, we will do so promptly. By accessing the Website, and by sharing any of your personal information through the Website, you represent and warrant to us that have reached the age of majority in the jurisdiction from which you are accessing the Website. If you are a minor, please do not access, use or browse the Website.

International Data Transfers: Your personal information may be transferred to, stored, and processed in countries outside your home country. By using our Website, you consent to such transfers. We ensure that adequate safeguards are in place, compliant with international data protection laws such as GDPR, to protect your data.

Links to Other Websites: We are not responsible for the practices employed by websites linked to or from the Website, nor the information or content contained therein. When you use a link to go from the Website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website's own rules and policies.

Changes to Our Privacy Policy: If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it, and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page. We recommend that you check this Privacy Policy periodically for updates.

If you have any questions about our practices or this privacy policy, please contact our Privacy Officer at privacy@hinterland.com or send mail to Hinterland Studio Inc., to the attention of Privacy Officer at 1050 Homer Street Suite 220, Vancouver, British Columbia V6B 2W9 Canada.